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Systems Change for Health Influencing the Systems Change Process
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Systems Change Health Training Courses

Introduction to the Systems Change Process

  1. Assessing and Framing the Problem
  2. Analyzing Potential Solutions
  3. Influencing the Systems Change Process
  4. Implementing Enacted Policies
  5. Evaluating Systems Change Interventions

Online Attendee Group

Influencing the Systems Change Process

Timeframe: Two-Days (see sample agenda below)

Learning Objectives: By the end of the workshop, participants will be able to:

  1. Frame written and spoken messages
  2. Stay on message during interviews
  3. Identify policy and media advocacy strategies
  4. Plan advocacy strategies

Background

Public health professionals are increasingly working on systems and environmental solutions to health problems.  For example, local or state organizations may plan to reduce childhood obesity by changing school district policies related to physical activity and nutrition.  To effectively work on systems change, however, these professionals need to know how to influence change using a range of skills.

Workshop Description

During this 2-day interactive workshop, participants begin developing advocacy skills.  The workshop will draw from both theory and practitioner expertise to provide concepts, tools, and skill practice.  Participants will learn how to frame and reframe messages, both on paper and in the context of a live conversation or interview.  Participants will be introduced to advocacy strategies and tactics, and will learn to incorporate them into an advocacy plan.

The workshop will rely on multiple learning styles including experiential activities (e.g., role play, small group exercises, individual reflection), as well as PowerPoint slides and written materials.  Emphasis will be on exploring the concepts and practicing techniques.  Facilitators will guide the small group activities and ensure that participants learn from the collective skills and experience present at the training.  

Target Audience

Public health professionals from state and local agencies, including:  division managers; health promotion, health education and environmental health staff; clinical staff managing non-clinical programs; and key partners collaborating on policy, environmental, or systems change initiatives.

Relevance and Usefulness

Participants will gain a better understanding of how advocacy can influence policies and environments.  After learning new concepts and practicing techniques, participants will have increased their advocacy skills – an important step in the public health Essential Service of developing health-supportive policy.  The workshop introduces learners to six of the 21 specialized competencies promoted by the Directors of Health Promotion and Education (www.dhpe.org), and provides information relevant to the CHES competency on advocacy.

DHPE is approved as a provider of continuing education contact hours (CECH), Category I in health education by the National Commission for Health Education Credentialing, Inc. (NCHEC). This course is approved for 12 CECH (12 of 12 are advanced-level MCHES).

Session Agenda

Day 1

Time

Activity

8:30

Registration and Networking

9:00
(30 min)

Opening

  • Welcome and introductory activities
  • Review agenda and materials

9:30
(20 min)

Reflections on Advocacy

  • Personal reflections about the power of advocacy for change

9:50
(10 min)

Background

  • Changing policies, environments and systems
  • Competency curricula

10:10

Break – 15 min

10:25
(80 min)

Education, Advocacy, and Lobbying

  • Definitions
  • Relevance to job and limitations or constraints

11:45

LUNCH – 75 min

1:00
(40 min)

Case Example

  • Introduce case example for workshop
  • Review results from previous policy and stakeholder analyses

1:40
(75 min)

Framing Written and Spoken Messages

  • Use a template to practice framing written messages
  • Use a template to practice framing spoken messages

2:55

Break – 15 min

3:10
(30 min)

Reframing Messages

  • Learn a method for reframing messages
  • Practice reframing media stories

3:40
(50 min)

Interviewing

  • Learn tips for speaking in an interview
  • Practice framing and reframing while being interviewed by a reporter

4:30
(15 min)

Closing

  • Review and feedback

4:45

END


Day 2

Time

Activity

8:30

Registration and Networking

9:00
(40 min)

Opening

  • Review from Day 1
  • Review agenda and materials for Day 2

9:40
(30 min)

Advocacy Coalitions

  • Definition, recruitment, membership
  • Debate ethical situations regarding membership

10:10
(35 min)

Advocacy in the Context of a Policy-Change Campaign

  • Model of policy-change campaign (5 stages)
  • Description of campaign stages

10:45

Break – 15 min

11:00
(30 min)

Policy Advocacy Strategies (to directly influence legislation or rules)

  • Choosing policy advocacy goal and strategies for case example
  • Review story of escalating tactics

11:30
(40 min)

Media Advocacy Strategies (to indirectly influence legislation or rules)

  • Choosing media advocacy strategies for case example
  • Use template to plan general media story elements
  • Review checklist for preparing media events

12:10

LUNCH – 75 min

1:25
(90 min)

Develop your Advocacy Plan

  • Use a template to plan an advocacy campaign

2:55

Break – 15 min

3:10
(40 min)

Develop your Advocacy Plan (continued)

  • Continue using a template to plan an advocacy campaign

3:50
(35 min)

Reacting and Responding Strategically

  • Learning to think strategically during changing circumstances

4:25
(20 min)

Closing

  • Review and Feedback

4:45

END

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