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DHPE Presents Health Equity Presentations & Updates

Tuesday, August 7, 2012   (0 Comments)
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Under the guidance of DHPE's health equity programs, the Community Market Analyses Project works diligently to research new insights on using market research data to enhance state department of health capacity to target their resources. Recently, DHPE staff abstracts were accepted at an international and a national conferences for poster and oral presentation.

International AIDS Conference, July 2012

Health Equity and HIV: Using Market Research Data to Design Targeted HIV Interventions

Many people in the US are living with HIV infections and chronic diseases. This trend is common among many urban minority populations and reveals many health equity issues that may facilitate HIV infection among these populations. Using the District of Columbia's Department of Health HIV surveillance data as a foundation and working with the National Minority AIDS Council, DHPE provided information on how market research technology allows for the translation of purchasing power behavior to estimate health behaviors and target these activities as justification for proven effective health interventions to target HIV prevention messaging.

National Medical Association Conference, July 2012

Using Market Research Technologies to Design Effective Public Health Interventions for Tobacco Prevention Programs

Although tobacco use over the past decade has declined in US, smoking rates continue to be higher in southern states. Through the CMA project, DHPE worked with the Louisiana Department of Health and Hospitals (LADOH) to identify heavy smoker populations in the state. During this conference, DHPE and LADOH staff presented and disseminated information about how market research technology has equipped the health department with information to develop strategies to address tobacco use and cancer prevention in populations that are heavy smokers in Louisiana.

Health Equity Tools

Through DHPE's Health Equity Committee, documents on Incorporating Health Equity Language into Request for Applications (RFAs) will be released soon. The first document is a check list that state health departments can use to assist with developing RFAs through a health equity lens. The second document is a list of definitions, strategies and rationale for incorporating health equity language into RFAs. Additionally, DHPE will release soon a document on incorporating health equity concepts into quality assurance and improvement plans will be released in the fall.

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