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It's National Farmers’ Market Week

Wednesday, August 9, 2017  
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We are excited to kick off National Farmers’ Market Week - August 6-12, 2017!

In celebration, DHPE produced three #Choose2BHealthy public service announcements (PSAs) about the WIC’s Farmers' Market Nutrition Program.  To produce these videos, DHPE worked with Crescent City WIC Services to shoot video of farmers’ markets in rural Louisiana and interviewed Ben & Ben Becnels farmers, Audubon Nature Institute program partners and Crescent City WIC staff to share the story of the WIC Farmers Market Nutrition Program.  The result is three PSA videos of various lengths that emphasize different aspects of WICs Farmers Market Program.  All three PSAs may be found here: or at the individual video links below.

  • Eat Right – Long Life #Choose2BHealthy PSA, 60 seconds

This PSA informs the public that their local WIC program can give expectant and mothers of young children access to fresh fruits & vegetables, which is also important to chronic disease prevention. The video promotes the use of local farmers’ markets as a means to support the local economy by keeping the money within the community.

YouTube:   or 


  • Eat Right – Long Life #Choose2BHealthy PSA, 1 minute, 45 sec.

This slightly longer version of the PSA places an emphasis on WIC nutrition education programs and introducing children to healthy eating in order to protect them from childhood obesity and developing chronic diseases later in life.YouTube:   or


  • WIC Farmers Market Coupons #Choose2BHealthy PSA, 3 minutes

         This PSA is a best practices example of the community partnership between           the Crescent City WIC, Ben & Ben Becnel’s Farmers Market, and the                    Audubon Nature Institute. Through multiple interviews, we see the                      motivation and means by which the partners cross-pollinate their audiences          to help each other grow. YouTube:  or   


As a member of the Partnering4Health community, we are also part of the national movement to improve access to healthy, sustainably grown food. Farmers’ markets are much more than just an outlet for fresh produce and friendly farmers.

According to the Farmers’ Market Coalition, Farmers’ Markets:

Here are a few ways to take action and to make the connection between your work and National Farmers’ Market Week:

  • Spread the word about National Farmers’ Market Week using social media. You can use the hash tag #FarmersMarketWeek along with the #Partnering4Health hash tag.
  • Celebrate National Farmers’ Market Week with a special event at a local market and invite your local leaders! A simple invitation can put a visit to your community market on their calendar and may lead to local media outlets stopping by for a news story!

Together we can help ensure that all communities have access to healthy, fresh produce! 

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