DHPE Lupus Ad Highlights Chinese New Year
Monday, February 08, 2016
February 8th is Chinese New Year, and one of DHPE's Lupus Health Education mini-grantees, OMT, Inc. in Baltimore, MD, has partnered with Epoch Times newspaper to observe this special Asian celebration! In efforts to increase lupus awareness and education, as well as heart disease prevention, among Asian American women, DHPE and OMT, Inc. placed a Lupus and Heart Disease Awareness ad in the print and online version of this week's Epoch Times.
The paper will reach nearly 60,000 Chinese-speaking individuals. Read the English translation of the ad below, and view the Chinese-language ad here.
"As Asian American women celebrate the year of the Red Monkey for Chinese New Year, remember February is also American Heart Month. Since Asian American women are twice as likely to have lupus as Whites and 1 in 3 lupus patients have heart disease, OMT, Inc. urges you to learn the signs and symptoms of Lupus and Heart Disease during this New Year at Lupus.org and Heart.org!"
The ad is part of the DHPE LEAP Program funded through the National Health Education Lupus Program of the Office of Minority Health, US Department of Health and Human Services. For more information visit the LEAP Webpage.