CDC’s Tips From Former Smokers (Tips)
Friday, April 3, 2015
is being sent by CDC’s Office on Smoking and Health. For more information,
visit CDC’s Tips From Former Smokers (Tips) Web site at www.cdc.gov/tips.
March 30, 2015, CDC renewed the Tips From Former Smokers campaign (CDC.gov/tips)
with new, hard-hitting ads that show the harsh consequences of smoking. Real
people tell personal stories about conditions linked to smoking that are not as
well known to the public, such as colorectal cancer and vision loss (macular
degeneration). Ads also highlight the benefits of quitting for loved ones and
the importance of quitting cigarettes completely, not just cutting down. Ads
are scheduled to air for 20 weeks—through August 16, 2015.
are materials as well as activities to help promote the campaign launch. We
hope these resources will help facilitate your planning efforts and further
support people in your own community who want to quit. Please share this e-mail
with your tobacco control partners so that they can plan to use our materials,
ARTICLE: THE NEW
SMOKING STORY: GOING BLIND (http://www.cdc.gov/features/smoking-eyesight/)
profiles five Tips From Former Smokers campaign participants who appear in new
ads. Embedded videos offer easy viewing of the new ads. Participants include:
who developed rectal cancer at age 42 from using cigarettes and smokeless
who began losing her vision to macular degeneration at age 56
who smoked for more than 20 years before developing colon cancer at age 49
who tried using e-cigarettes to quit smoking cigarettes but ended up using both
lost her mother to lung cancer, and quit smoking to be around for her own
readers helpful, free quitting resources.
this article to the members of your listservs.
advantage of all the activities we have planned on our social media profiles,
please follow us on Facebook, Twitter,
for the latest updates.
(www.cdc.gov/tips) has comprehensive
resources for you to use and promote, including:
additional interviews of the ad participants
the health conditions featured in the campaign
Ready to Quit” practical tips for quitting smoking
badges and buttons to post on your site to link readers to the compelling
personal stories on the Tips Web site
Tips ads to hang in your workplace
FROM THE TIPS FROM FORMER SMOKERS DOWNLOAD CENTER
free materials at plowsharegroup.com/cdctips. These
include low-resolution TV ads; radio, online, print, and out-of-home ads; and
public service announcements.
WAYS TO WORK
WITH YOUR STATE AND LOCAL PHARMACISTS
local pharmacists to participate in your coalitions and community events.
Independent pharmacists are often business owners and established as community
leaders. CDC is currently working with the American Pharmacy Association, the
Pharmacists Letter, Creative Pharmacist, and CVS Health to get messages into
pharmacies.Engage your local pharmacists and let them know about the
specific Tips assets designed for them.These include 1-800-QUIT-NOW
notepads, "Reasons to Quit” patient handouts, Tips radio and video ads
to show and air in stores, information about quitlines, "Talk With Your
Pharmacist” posters, and more (http://www.cdc.gov/tobacco/campaign/tips/partners/health/pharmacist/index.html).
FAITH LEADERS, PUBLIC HEALTH ADVOCATES, HEALTH CARE PROVIDERS, AND OTHER
provides materials to answer questions about Tips ads—and guidance on
how to start a conversation about quitting.
offer posters, FAQs about quitlines, fact sheets for patients, a pocket-sized
brief intervention card for office visits, a quick reference guide on treating
tobacco dependence, and much more.
MARCH OSH MEDIA
CALENDAR PAGE (http://www.cdc.gov/tobacco/calendar/mar/tips/index.htm)
-- This pages
provide a convenient link to the CDC feature article as well as to quitting
resources and social media tools.
If you have
additional questions about the 2015 Tips campaign, please contact TobaccoMediaCampaign@cdc.gov.
of Smoking and Health