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CDC’s Tips From Former Smokers (Tips)

Friday, April 03, 2015   (0 Comments)
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This message is being sent by CDC’s Office on Smoking and Health. For more information, visit CDC’s Tips From Former Smokers (Tips) Web site at www.cdc.gov/tips.

On March 30, 2015, CDC renewed the Tips From Former Smokers campaign (CDC.gov/tips) with new, hard-hitting ads that show the harsh consequences of smoking. Real people tell personal stories about conditions linked to smoking that are not as well known to the public, such as colorectal cancer and vision loss (macular degeneration). Ads also highlight the benefits of quitting for loved ones and the importance of quitting cigarettes completely, not just cutting down. Ads are scheduled to air for 20 weeks—through August 16, 2015.

Following are materials as well as activities to help promote the campaign launch. We hope these resources will help facilitate your planning efforts and further support people in your own community who want to quit. Please share this e-mail with your tobacco control partners so that they can plan to use our materials, too.

CDC FEATURE ARTICLE: THE NEW SMOKING STORY: GOING BLIND (http://www.cdc.gov/features/smoking-eyesight/)

This article:

-- Closely profiles five Tips From Former Smokers campaign participants who appear in new ads. Embedded videos offer easy viewing of the new ads. Participants include:

*Mark, who developed rectal cancer at age 42 from using cigarettes and smokeless tobacco

*Marlene, who began losing her vision to macular degeneration at age 56

*Julia, who smoked for more than 20 years before developing colon cancer at age 49

*Kristy, who tried using e-cigarettes to quit smoking cigarettes but ended up using both products

*Tiffany, who lost her mother to lung cancer, and quit smoking to be around for her own daughter

-- Offers readers helpful, free quitting resources.

Please send this article to the members of your listservs.

SOCIAL/DIGITAL MEDIA ACTIVITIES

To take advantage of all the activities we have planned on our social media profiles, please follow us on Facebook, Twitter, YouTube, Instagram, and Pinterest for the latest updates.

TIPS WEB SITE RESOURCES

-- CDC.gov/tips (www.cdc.gov/tips) has comprehensive resources for you to use and promote, including:

*Bios and additional interviews of the ad participants

*Overviews of the health conditions featured in the campaign

*Spanish-language content

*"I’m Ready to Quit” practical tips for quitting smoking

*Web badges and buttons to post on your site to link readers to the compelling personal stories on the Tips Web site

*Printable Tips ads to hang in your workplace

MATERIALS FROM THE TIPS FROM FORMER SMOKERS DOWNLOAD CENTER

-- Access free materials at plowsharegroup.com/cdctips. These include low-resolution TV ads; radio, online, print, and out-of-home ads; and public service announcements.

WAYS TO WORK WITH YOUR STATE AND LOCAL PHARMACISTS

-- Invite local pharmacists to participate in your coalitions and community events. Independent pharmacists are often business owners and established as community leaders. CDC is currently working with the American Pharmacy Association, the Pharmacists Letter, Creative Pharmacist, and CVS Health to get messages into pharmacies.Engage your local pharmacists and let them know about the specific Tips assets designed for them.These include 1-800-QUIT-NOW notepads, "Reasons to Quit” patient handouts, Tips radio and video ads to show and air in stores, information about quitlines, "Talk With Your Pharmacist” posters, and more (http://www.cdc.gov/tobacco/campaign/tips/partners/health/pharmacist/index.html).

MATERIALS FOR FAITH LEADERS, PUBLIC HEALTH ADVOCATES, HEALTH CARE PROVIDERS, AND OTHER PARTNERS

-- CDC provides materials to answer questions about Tips ads—and guidance on how to start a conversation about quitting.

-- Partner pages (http://www.cdc.gov/tobacco/campaign/tips/partners/index.html) offer posters, FAQs about quitlines, fact sheets for patients, a pocket-sized brief intervention card for office visits, a quick reference guide on treating tobacco dependence, and much more.

MARCH OSH MEDIA CALENDAR PAGE (http://www.cdc.gov/tobacco/calendar/mar/tips/index.htm)

-- This pages provide a convenient link to the CDC feature article as well as to quitting resources and social media tools.

If you have additional questions about the 2015 Tips campaign, please contact TobaccoMediaCampaign@cdc.gov.

Sincerely,

CDC’s Office of Smoking and Health


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