Evaluation

Evaluation is important because it allows us to determine the effectiveness of a program.  It tells us whether or not we have achieved our program's goals and objectives and documents the program's success.  Results of an evaluation are also helpful in making decisions about changes or improvements in the program's design or implementation.


Why Evaluate Injury Prevention Programs?


  • To find out if a program is suitable for the target population.

  • To learn how hard or easy it is to implement the program in a certain setting.

  • To let you know, early on, where there might be problems with the program design or implementation.

  • To monitor the effects of the program.

  • To find any unexpected benefits or side effects of the program.

  • To give participants in your program an opportunity to voice their opinions.

  • To track the program's success or failure in reaching goals and objectives.

  • To help managers make informed changes and improve the program.

  • To produce valid data that can be used in future programming efforts.

  • To demonstrate the effectiveness of the program when talking with the target population, others interested in implementing a similar program, potential funders, or the general public.

  • To receive further funding or support fund raising efforts.

  • To solicit publicity for the program through newspaper articles and TV news stories.

  • To provide evidence for journal publications.


And these are just a few of the reasons!


To learn more about program evaluation, check out: Thompson, N.J. & McClintock, H.O. (1998).  Demonstrating Your Program's Worth.  Atlanta, GA: Centers for Disease Control and Prevention, National Center for Injury Control and Prevention.  Order your free copy of this NCIPC publication online, at
http://www.cdc.gov/ncipc/pub-res/pubs2.htm.

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Steps Involved in Any Evaluation

  1. Write a statement defining the objective(s) of the evaluation.

  2. Define the target population.

  3. Write down the type(s) of information to be collected.

  4. Choose suitable methods for collecting information.

  5. Design and test instruments appropriate to the chosen method for collecting the information.

  6. Collect data.

  7. Organize and analyze processed information.

  8. Write an evaluation report describing the evaluation results and any recommendations for improvement.

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