Sundelin C, Rasmussen F, Berfenstam R, Troedsson K.  Information through television.  Does it promote child safety?  Injury Prevention 1996;2:36-40.

Authors evaluated a local media campaign that encouraged parents to watch a nationally broadcast series of eight television programs on childhood injury prevention.  Results showed that the campaign increased parents' tendencies to watch the programs.  However, there were no significant associations between the number of programs watched and the number of steps taken to prevent childhood injuries in the home.

Potts R, Runyun D, Zerger A, Marchetti K.  A content analysis of safety behaviors of television characters: Implications for children's safety and injury.  Journal of Pediatric Psychology 1996;21(4):517-28.

The purpose was to examine the frequency and occurrence of safety behaviors in popular children's television programs.  A sample of 52 programs was coded for safety event location, demographic characteristics of safety models, social and physical context of safety events, and successful or unsuccessful outcomes of safety behaviors.  Performed mostly by adult characters, most safety behaviors had little or no relevance for children, and were not associated with either positive or negative outcomes.

Koenig DJ, Yu Z.  The impact of a media campaign in the reduction of risk-taking behavior on the part of drivers.  Accident Analysis and Prevention 1994;26(5):625-33.

As part of a multi-media educational campaign to improve pedestrian safety in a metropolitan area, specific messages were created to encourage left-turning drivers to yield.  Authors evaluated the impact of these messages by observing five signalized intersections during five separate weeks.  Results showed there were significant long-term effects, but no short term changes among drivers' left-turning behavior.  This pattern is consistent with other campaigns that aim to change lifestyle behaviors.

Chokar JS, Wallin JA.  Improving safety through applied behavior analysis.  Journal of Safety Research 1984;15(4):141-51.

Authors used behavioral observations to assess the impact of applied behavioral analyses on the safety performance of employees in a metal fabrication plant.  The intervention included training, goal setting and feedback, used with a withdrawal design.  Results showed the approach effectively increased safety behaviors among participants.