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The Point of Sale Playbook: Addressing the Four Ps of Tobacco Marketing in Stores
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1/13/2016
When: January 13, 2016
2:00–3:00 PM EST
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Tobacco companies use most of their marketing budget – nearly $1 million every hour – at the point of sale (POS), making it the primary venue for tobacco product marketing. Join ChangeLab Solutions for a free webinar on strategies to address the four Ps of tobacco marketing in retail outlets: place, price, product, and promotion.

In this webinar, which is part of the CDC's Office on Smoking and Health's point of sale webinar series, experts from Counter Tools and ChangeLab Solutions will discuss the importance of working in the retail environment. They will introduce a new tool, the Point of Sale Playbook, which provides policy options for regulating how and where tobacco products are marketed and sold. A guest speaker from the American Lung Association will discuss working on POS issues in several rural Minnesota communities.

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