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SPH Introduction to the Policy Change Process Registration - Atlanta, GA (GA-L1-15-0626)
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Introduction to the Policy Change Process

When: June 26, 2015
8:30 AM - 3:00 PM
Where: Adamsville Regional Health
3700 M.L.K. Jr. Dr. NW
Atlanta, Georgia  30331
United States
Contact: Krystal Perelion

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Introduction to the Policy Change Process

June 26, 2015

Fulton County Department of Health

 Adamsville Regional Health
3700 M.L.K. Jr. Dr. NW
Atlanta, Georgia  30331

Provided by: Directors of Health Promotion and Education

Session Agenda



8:30 AM

Registration and Networking

9:00 AM


  • Welcome and introductory activities
  • Review agenda and materials

Background and Context

  • Changing policies, environments and systems
  • Competency curricula


Assessing and Framing the Policy Problem

Health and social problems need defining and framing to encourage policy solutions. Root causes, evidence and framing in terms of stakeholder values are part of a successful definition.

10:10 AM

BREAK (15 minutes)


Using Policy Analysis Tools

How to choose among potential solutions to a problem? Stakeholder power analysis highlights acceptability and feasibility of solutions. Policy analysis techniques compare estimated impact across itemized criteria which can help to identify the solution(s) to pursue.


Influencing the Policy Change Process

Advocacy techniques are key to influencing the policy process. Successful planning uses both policy and media advocacy strategies/tactics.

11:50 AM

LUNCH (60 minutes)

12:50 PM


  • Brief orientation to message framing and media.

1:20 PM

BREAK (15 minutes)


Implementing Enacted Policies

Once a policy is enacted, a government bureaucracy implements it (e.g., programs, regulations, rules, and budgets).


Evaluating Policy Interventions

Policy evaluation requires assessment of all campaign stages to provide rapid feedback. Capacity, process and outcome measures are needed.

2:45 PM


  • Additional concepts and tools in Skill-Building workshop series.
  • Review and feedback.

3:00 PM




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