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SPH Influencing the Policy Change Process Registration - Baton Rouge, LA (LA-D3-15-0127)
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Influencing the Policy Change Process

1/27/2015 to 1/28/2015
When: January 27-28, 2015
8:30 AM - 4:30 PM
Where: DHH-Bienville Building
628 N. 4th St. - Room 118
Baton Rouge, Louisiana  70802
United States
Contact: MeChaune Butler
225-342-7804


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Registration and check-in will begin at 8:30 AM.

Visit Shaping Policy for Health™ Influencing the Policy Change Process for a description of this course.

Influencing the Policy Change Process

January 27-28, 2015

Louisiana Department of Health and Hospitals

Bienville Building, 628 N 4th Street, Conference Room 118

Provided By: Directors of Health Promotion and Education

Day 1

Time

Activity

8:30 AM

Registration and Networking

9:00 AM

Opening

  • Welcome and introductory activities
  • Review agenda and materials

 

Reflections on Advocacy

  • Personal reflections about the power of advocacy for change

 

Background

  • Changing policies, environments and systems
  • Competency curricula

10:10 AM

Break (15 minutes)

 

Education, Advocacy, and Lobbying

  • Definitions
  • Relevance to job and limitations or constraints

11:45 AM

LUNCH (75 minutes)

1:00 PM

Case Example

  • Introduce case example for workshop
  • Review results from previous policy and stakeholder analyses

 

Framing Written and Spoken Messages

  • Use a template to practice framing written messages
  • Use a template to practice framing spoken messages

2:55 PM

Break (15 minutes)

 

Reframing Messages

  • Learn a method for reframing messages
  • Practice reframing media stories

 

Interviewing

  • Learn tips for speaking in an interview
  • Practice framing and reframing while being interviewed by a reporter

 

Closing

  • Review and feedback

4:45 PM

END

 

 

 

Day 2

Time

Activity

8:30 AM

Registration and Networking

9:00 AM

Opening

  • Review from Day 1
  • Review agenda and materials for Day 2

 

Advocacy Coalitions

  • Definition, recruitment, membership
  • Debate ethical situations regarding membership

 

Advocacy in the Context of a Policy-Change Campaign

  • Model of policy-change campaign (5 stages)
  • Description of campaign stages

10:45 AM

Break (15 minutes)

 

Policy Advocacy Strategies (to directly influence legislation or rules)

  • Choosing policy advocacy goal and strategies for case example
  • Review story of escalating tactics

 

Media Advocacy Strategies (to indirectly influence legislation or rules)

  • Choosing media advocacy strategies for case example
  • Use template to plan general media story elements
  • Review checklist for preparing media events

12:10 PM

LUNCH (75 minutes)

1:15 PM

Develop your Advocacy Plan

  • Use a template to plan an advocacy campaign

2:55 PM

Break (15 minutes)

 

Develop your Advocacy Plan (continued)

  • Continue using a template to plan an advocacy campaign

 

Reacting and Responding Strategically

  • Learning to think strategically during changing circumstances

 

Closing

  • Review and Feedback

4:45 PM

END

 

 

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