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SPH Introduction to the Policy Change Process Registration - Atlanta, GA (US-L1-14-0708)
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Introduction to the policy change process

When: July 8, 2014
8:00 AM - 3:00 PM
Where: Hilton Atlanta
255 Courtland Street, NE
2nd Floor, Salons A/B
Atlanta, Georgia  30303
United States
Contact: LaQueisa Haynes

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Registration starts at 8:00 AM.

Visit Shaping Policy for Health™ Introduction to the Policy Change Process for a description of this course.
Registration is limited to NACCHO Conference participants only.

Introduction to the Policy Change Process

July 8, 2014

NACCHO Annual 2014 - Hilton Atlanta, GA

255 Courtland Street NE- Salons A/B, 2nd Floor

Provided by: Directors of Health Promotion and Education


Session Agenda



8:00 AM

Registration and Networking




  • Welcome and introductory activities
  • Review agenda and materials

Background and Context

  • Changing policies, environments and systems
  • Competency curricula


Assessing and Framing the Policy Problem

Health and social problems need defining and framing to encourage policy solutions. Root causes, evidence and framing in terms of stakeholder values are part of a successful definition.

9:45 AM

BREAK (15 minutes)


Using Policy Analysis Tools

How to choose among potential solutions to a problem? Stakeholder power analysis highlights acceptability and feasibility of solutions. Policy analysis techniques compare estimated impact across itemized criteria which can help to identify the solution(s) to pursue.


Background on Government Policy Change

  • Structure and processes used


Influencing the Policy Change Process

Advocacy techniques are key to influencing the policy process. Successful planning uses both policy and media advocacy strategies/tactics.

11:30 AM

LUNCH (60 minutes) ON YOUR OWN

12:30 PM

Implementing Enacted Policies

Once a policy is enacted, a government bureaucracy implements it (e.g., programs, regulations, rules, and budgets). Advocates need to monitor and influence the process to ensure the policy is implemented as intended.

1:30 PM

BREAK (15 minutes)



  • Brief orientation to message framing and media


Evaluating Policy Interventions

Policy evaluation requires assessment of all campaign stages to provide rapid feedback. Capacity, process and outcome measures are needed.

2:45 PM


  • Additional concepts and tools in Skill-Building workshop series
  • Review and feedback

3:00 PM



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