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SPH Influencing the Policy Change Process Registration - Denver, CO (CO-D3-14-0520)
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Influencing the Policy Change Process

5/20/2014 to 5/21/2014
When: May 20-21, 2014
8:30 AM - 4:30 PM
Where: Colorado Community College System Lowry Conference Center
1061 Akron Way, Bldg 697
Conference Room 200A
Denver, Colorado  80230
United States
Contact: Janna West-Kowalski


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Registration and check-in will begin at 8:00 AM.

Visit Shaping Policy for Health™ Influencing the Policy Change Process for a description of this course.

Influencing the Policy Change Process

May 20-21, 2014

State Tobacco Education and Prevention Partnership

Provided By: Directors of Health Promotion and Education

 

Day 1

Time

Activity

8:30

Registration and Networking

9:00

 

Opening

  • Welcome and introductory activities
  • Review agenda and materials

Reflections on Advocacy

  • Personal reflections about the power of advocacy for change

Background

  • Changing policies, environments and systems
  • Competency curricula

10:15

Break – 15 min

10:30

 

Education, Advocacy, and Lobbying

  • Definitions
  • Relevance to job and limitations or constraints

11:45

LUNCH – 75 min

1:00

 

Case Example

  • Introduce case example for workshop
  • Review results from previous policy and stakeholder analyses

1:40

 

Framing Written and Spoken Messages

  • Use a template to practice framing written messages
  • Use a template to practice framing spoken messages

2:55

Break – 15 min

3:10

 

Reframing Messages

  • Learn a method for reframing messages
  • Practice reframing media stories

3:40

 

Interviewing

  • Learn tips for speaking in an interview
  • Practice framing and reframing while being interviewed by a reporter

4:15

 

Closing

  • Review and feedback

4:30

END

 

 

 

Day 2

Time

Activity

8:30

Registration and Networking

9:00

 

Opening

  • Review from Day 1
  • Review agenda and materials for Day 2

9:40

 

Advocacy Coalitions

  • Definition, recruitment, membership
  • Debate ethical situations regarding membership

10:10

 

Advocacy in the Context of a Policy-Change Campaign

  • Model of policy-change campaign (5 stages)
  • Description of campaign stages

10:45

Break – 15 min

11:00

 

Policy Advocacy Strategies (to directly influence legislation or rules)

  • Choosing policy advocacy goal and strategies for case example
  • Review story of escalating tactics

11:30

 

Media Advocacy Strategies (to indirectly influence legislation or rules)

  • Choosing media advocacy strategies for case example
  • Use template to plan general media story elements
  • Review checklist for preparing media events

12:10

LUNCH – 75 min

1:25

 

Develop your Advocacy Plan

  • Use a template to plan an advocacy campaign

2:55

Break – 15 min

3:10

 

Develop your Advocacy Plan (continued)

  • Continue using a template to plan an advocacy campaign

3:40

 

Reacting and Responding Strategically

  • Learning to think strategically during changing circumstances

4:10

 

Closing

  • Review and Feedback

4:30

END

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