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SPH Influencing the Policy Change Process Registration - Montgomery, AL (AL-D3-14-0422)
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Influencing the Policy Change Process

4/22/2014 to 4/23/2014
When: April 22-23, 2014
8:30 AM - 4:30 PM
Where: Montgomery County Health Department
3060 Mobile Highway
Montgomery, Alabama  36108
United States
Contact: Sondra Reese


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Registration and check-in will begin at 8:00 AM.

Visit Shaping Policy for Health™ Influencing the Policy Change Process for a description of this course.

 

Agenda:

Shaping Policy for Health

Influencing the Policy Change Process

Alabama Department of Public Health

April 22-23, 2014 

Provided By: Directors of Health Promotion and Education

Day 1

Time

Activity

8:00

Registration and Networking

8:30

Opening

· Welcome and introductory activities

· Review agenda and materials

9:00

Reflections on Advocacy

9:20

Background and Context

  • Changing policies, environments and systems
  • Competency curricula

9:45

Break

10:00

Education, Advocacy, and Lobbying

  • Definitions
  • Relevance to job and limitations or constraints

11:15

Case Example

  • Introduce case example for workshop
  • Review results from previous policy and stakeholder analyses

12:00-1:15

Lunch

1:15

Framing Written and Spoken Messages

  • Use a template to practice framing written messages
  • Use a template to practice framing spoken messages

2:30

Break

2:40

Reframing Messages

  • Learn a method for reframing messages
  • Practice reframing media articles and TV commercials

3:10

Interviewing

  • Learn tips for speaking in an interview
  • Practice framing and reframing during a media interview

3:45

Day 1 Closing Activities

4:00

END

 





Day 2

Time

Activity

8:00

Registration and Networking

8:30

Opening

· Review from Day 1

· Review agenda and materials for Day 2

9:00

Advocacy Coalitions

  • Definition, recruitment, membership
  • Debate ethical situations regarding membership

9:30

Advocacy in the Context of a Policy-Change Campaign

  • Model of policy-change campaign (5 stages)
  • Description of campaign stages

10:10

Break

10:25

Policy Advocacy Strategies (to directly influence legislation or rules)

  • Choosing policy advocacy goal and strategies for case example
  • Review story of escalating tactics

11:00

Media Advocacy Strategies (to indirectly influence legislation or rules)

  • Choosing media advocacy strategies for case example
  • Use template to plan general media story elements
  • Review checklist for preparing media kits

11:45-1:00

LUNCH

1:00

Develop your Advocacy Plan

· Use a template to plan an advocacy campaign

2:15

Break

2:30

Develop your Advocacy Plan (continued)

· Continue using a template to plan an advocacy campaign

3:00

Reacting and Responding Strategically

  • Learning to think strategically during changing circumstances
  • Apply strategies to changes in case example story

3:40

Day 2 Closing Activities

  • Review and Feedback

4:00

END



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