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SPH Influencing the Policy Change Process Registration - Berlin, CT (CT-D3-14-0115)
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Influencing the Policy Change Process

1/15/2014 to 1/16/2014
When: January 15-16, 2014
8:30 AM - 4:30 PM
Where: Berlin Community Center/Parks & Recreation Department
230 Kensington Road
Berlin, Connecticut  06037
United States
Contact: Shiu-Yu Kettering


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Visit Shaping Policy for Health™ Influencing the Policy Change Process for a description of this course.

Click here to register for Course 4: Implementing Enacted Policies (Feb 6-7, 2014).

Click here to register for Course 5: Evaluating Policy Interventions (March 3-4, 2014).

 

Workshop agenda: 

Influencing the Policy Change Process

January 15-16, 2014

Connecticut Department of Public Health

Provided By: Directors of Health Promotion and Education

Day 1

Time

Activity

9:00

(30 min)

Opening

· Welcome and introductory activities

· Review agenda and materials

9:30

(20 min)

Reflections on Advocacy

· Personal reflections about the power of advocacy for change

9:50

(20 min)

Background

· Changing policies, environments and systems

· Competency curricula

10:10

Break – 15 min

10:25

(80 min)

Education, Advocacy, and Lobbying

· Definitions

· Relevance to job and limitations or constraints

11:45

LUNCH – 60 min

12:45

(40 min)

Case Example

· Introduce case example for workshop

· Review results from previous policy and stakeholder analyses

1:25

(75 min)

Framing Written and Spoken Messages

· Use a template to practice framing written messages

· Use a template to practice framing spoken messages

2:40

Break – 15 min

2:55

(30 min)

Reframing Messages

· Learn a method for reframing messages

· Practice reframing media stories

3:25

(50 min)

Interviewing

· Learn tips for speaking in an interview

· Practice framing and reframing while being interviewed by a reporter

4:15

(15 min)

Closing

· Review and feedback

4:30

END

 

Day 2

Time

Activity

9:00

(40 min)

Opening

· Review from Day 1

· Review agenda and materials for Day 2

9:40

(30 min)

Advocacy Coalitions

· Definition, recruitment, membership

· Debate ethical situations regarding membership

10:10

(35 min)

Advocacy in the Context of a Policy-Change Campaign

· Model of policy-change campaign (5 stages)

· Description of campaign stages

10:45

Break – 15 min

11:00

(30 min)

Policy Advocacy Strategies (to directly influence legislation or rules)

· Choosing policy advocacy goal and strategies for case example

· Review story of escalating tactics

11:30

(40 min)

Media Advocacy Strategies (to indirectly influence legislation or rules)

· Choosing media advocacy strategies for case example

· Use template to plan general media story elements

· Review checklist for preparing media events

12:10

LUNCH – 60 min

1:10

(90 min)

Develop your Advocacy Plan

· Use a template to plan an advocacy campaign

2:40

Break – 15 min

2:55

(40 min)

Develop your Advocacy Plan (continued)

· Continue using a template to plan an advocacy campaign

3:35

(35 min)

Reacting and Responding Strategically

· Learning to think strategically during changing circumstances

4:10

(20 min)

Closing

· Review and Feedback

4:30

END


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