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SPH Influencing the Policy Change Process Registration - Tallahassee, FL (FL-D3-13-1105)
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Influencing the Policy Change Process

11/5/2013 to 11/6/2013
When: November 5-6, 2013
8:30 AM - 4:30 PM
Where: Betty Easley Conference Center
4075 Esplanade Way
Southwood Campus, Room 182
Tallahassee, Florida  32399
United States
Contact: Lauren Porter


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Influencing the Policy Change Process

Tallahassee, FL November 5, 2013

Florida Department of Health

Provided By: Directors of Health Promotion and Education

Day 1

Time

Activity

9:00

Opening

· Welcome and introductory activities

· Review agenda and materials

Reflections on Advocacy

· Personal reflections about the power of advocacy for change

Background

· Changing policies, environments and systems

· Competency curricula

10:10

Break – 15 min

10:25

Education, Advocacy, and Lobbying

· Definitions

· Relevance to job and limitations or constraints

11:45

LUNCH – 60 min

12:45

Case Example

· Introduce case example for workshop

· Review results from previous policy and stakeholder analyses

Framing Written and Spoken Messages

· Use a template to practice framing written messages

· Use a template to practice framing spoken messages

2:40

Break – 15 min

2:55

Reframing Messages

· Learn a method for reframing messages

· Practice reframing media stories

Interviewing

· Learn tips for speaking in an interview

· Practice framing and reframing while being interviewed by a reporter

Closing

· Review and feedback

4:30

END

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Day 2

Time

Activity

9:00

Opening

· Review from Day 1

· Review agenda and materials for Day 2

Advocacy Coalitions

· Definition, recruitment, membership

· Debate ethical situations regarding membership

Advocacy in the Context of a Policy-Change Campaign

· Model of policy-change campaign (5 stages)

· Description of campaign stages

10:45

Break – 15 min

11:00

Policy Advocacy Strategies (to directly influence legislation or rules)

· Choosing policy advocacy goal and strategies for case example

· Review story of escalating tactics

Media Advocacy Strategies (to indirectly influence legislation or rules)

· Choosing media advocacy strategies for case example

· Use template to plan general media story elements

· Review checklist for preparing media events

12:10

LUNCH – 60 min

1:10

Develop your Advocacy Plan

· Use a template to plan an advocacy campaign

2:40

Break – 15 min

2:55

Develop your Advocacy Plan (continued)

· Continue using a template to plan an advocacy campaign

Reacting and Responding Strategically

· Learning to think strategically during changing circumstances

Closing

· Review and Feedback

4:30

END

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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