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Understanding the Future Policy Implications of the Richmond and El Monte, CA 2012 Soda Tax Ballot M
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Center for Science in the Public Interest Webinar

1/24/2013
When: 1/24/2013
3:00 - 4:15 PM ET
Where: Webinar

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Understanding the Future Policy Implications of the Richmond and El Monte, CA 2012 Soda Tax Ballot Measures

Thursday, January 24, 2013 3:30 PM – 4:15 PM EST

During the past election, voters in Richmond and El Monte, California considered two similar ballot proposals to tax sugary drinks. Strong opposition from the beverage industry and its allies handily defeated both measures. Nonetheless, the results have not dampened enthusiasm for a price and tax strategy to help reduce the consumption of unhealthy sugary drinks.

This webinar will provide a retrospective view of the California proposals, describe lessons learned, and offer implications for future ballot soda-tax initiatives. Expert speakers will specifically address message framing, campaign organization, and industry tactics, and provide motivation for future soda tax proposals. A question and answer period will follow the presentations.

Speakers:
  • George A. Hacker, Senior Policy Advisor, Health Promotion Policy, Center for Science in the Public Interest (moderator) 
  • Harold Goldstein, Executive Director, California Center for Public Health Advocacy
  • Jamie Morgan, Senior Government Relations Director, Western States, American Heart Association


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